Hometown Hero: Keeping Family First

By Ash Wilson

Low prices and excellent service are primary philosophies at Wilson Tractor in Newberry, and it's why repeat customers are the norm at the family-operated business. Located at 440 Wilson Road in Newberry, Wilson Tractor is an independent business whose staff is ready to help direct customers toward the most appropriate brand and size of the machines. Then customers get quick access to excellent service whenever it's needed. "If people don't have assistance, they can end up with a machine that's not the right fit for their property," Steve Wilson said. “At Wilson Tractor, we help you determine what's best for your needs."

If a problem eventually comes up, its service staff is qualified to help with maintenance, and to troubleshoot potential problems and make needed repairs. "Sometimes customers just need routine work, like a standard service to get ready for the spring season, but we can also help with bigger problems, Wilson said. "That, and our low prices, have given us a great repeat customer base."

Eddie, Steve, and Ashley are the second Wilson generation at Wilson Tractor, which began in 1984 selling tractors and light industrial equipment. Newberry and Laurens counties still have a strong agricultural base, but Wilson said more suburban customers seek equipment to make lawn care more manageable.

While Kubota is still the primary line sold and serviced at Wilson Tractor, it sells other brands, including Vermeer, Bush Hog, Land Pride, Hudson, Bad Boy, Hardee and Down to Earth, and capable service technicians work on any of these. The Wilson brothers work together to run Wilson Tractor and Wilson Marine, which is also on Wilson Road in Newberry, and Wilson Equipment and Outdoor in Columbia. Each of the businesses has the same customer care philosophy.

Not only do they have wonderful customer care, but community care, too. Eddie Wilson has been involved with the Shriners Hospital, Wounded Warrior Project, DNR's Take One Make One, and the Outdoor Dream Foundation. Every year, Wilson Tractor sponsors the annual Shriners race at Laurens County Speedway that gives back to the Shriners Hospital to help those in need.

Each of the Wilson brothers are valuable members of our community who continue to grow the business industry in Newberry county while giving back to others through their work. We are incredibly lucky to have them as a key contributor to the success of the community.